Went to see the Robert Opie collection at the Museum of Brands in Notting Hill the other day. Spent a little while feeling smug about how clever we all are these days, what with our ideas and our 360-degree thinking and our gorillas.
But actually they’ve kind of done most of it before. Look, branded content:
multi-platform entertainment properties:
And even engagement ideas using gaming platforms to target secondary but influential younger audiences.
And on the other side of the same thropenny bit, vacuous, lifestyle-oriented shite advertising for cars: