Just another case of history repeating…

Went to see the Robert Opie collection at the Museum of Brands in Notting Hill the other day. Spent a little while feeling smug about how clever we all are these days, what with our ideas and our 360-degree thinking and our gorillas.
But actually they’ve kind of done most of it before. Look, branded content:
Bovril and war
multi-platform entertainment properties:
Filthy Lucre
And even engagement ideas using gaming platforms to target secondary but influential younger audiences.
Decimals for kids
Fun with rationing
And on the other side of the same thropenny bit, vacuous, lifestyle-oriented shite advertising for cars:

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